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1. Google AdWords - Adwords is one of Google’s advertising services. AdWords is the largest and most popular of all the pay per click search engines. Google provides great tools to help advertisers, including Google Analytics which is integrated with AdWords to help you discover which keywords perform and which you should cut. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site. Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

2. Yahoo! Search Marketing – Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched. Yahoo! Search Marketing’s main product, Sponsored Search, provides sponsored listings in search results on the Web’s top portals and search engines, reaching over 80% of active Internet users. These include Yahoo! MSN, Excite, CNN, Altavista, Infospace, ESPN and many more. Yahoo! offers two sign-up plans, FastTrack and SelfServe. For $199 the FastTrack plan will provide you with expert research of your website and recommend effective search terms. If you want fast results and you’re willing to pay top dollar, Yahoo! Search Marketing is the place to advertise your site. It’s a well known site with a good reputation - a professional site with a great system and excellent traffic.

3. Microsoft AdCenter - Microsoft adCenter is the new player in the big league when it comes to pay per click search marketing, but it’s already making an impact. Microsoft adCenter offers a great range of features including the ability to target your ads to Live Search users who match your optimum target-market criteria. Signing up is quick and easy with a $5 sign-up fee. If you’re spending $30 a day in search advertising you can take advantage of QuickLaunch and have one of the Microsoft Media Specialists help you plan, create, execute, and analyze your first adCenter campaign.

4. MIVA - After two top pay per click search engines google Adwords and Yahoo Adcenter, you’re pretty much shooting in the dark. Miva pay per click search engine, which is probably one of the cheapest pay per click services around with decent traffic, doesn’t convert well at all. The truth is, you will make very few sales, if any at all, from Miva Pay Per Click Search Engine and the lesser known pay per click services. The reason is because most of your targeted traffic comes from the English speaking countries. MIVA pay per click search engine is a prevalent search engine which is extremely well known for it offers cheaper alternatives in terms of pricing for the distribution of the various vertical and contextual pay per click ads. It is to be noted in this case that in order to facilitate the transfer of vertical and contextually focused contents, MIVA pay per click search engine has devised two separate networks which are known as the MIVA Core Network and the MIVA Precision Network.

5. Enhance - A strong emerging PPC search engine with solid quality control. I’ve found their program to be an easy, effective way to purchase PPC (pay-per-click) advertising. An interesting feature available on Enhance, which is not available on Google, is a feature called ‘LogoLink’ where you can upload an 80×40 pixel image that’s no larger than 8KB in size. image will then be displayed alongside your PPC ad. AccuMatch system expands keywords to include plurals, misspellings, and (most importantly) simple phrases. Overall, I’m impressed with Enhance Interactive’s service and prices, which I’ve found to cost only 20%-30% what a Google click would cost for the same keyword

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The two most successful techniques for enhancing your online image are: search engine optimization, and pay per click advertising campaigns.

Basically it’s all about helping customers find your website and business. A pay per click advertising campaign is easy to start. You open an account and deposit some money as a starting balance with the search engine company that you are advertising with. You enter your site’s URL, title and description and bid on relevant keywords. A site selling wine might bid on keywords such as “wine”, “red wine”, “wine club” etc.

When someone searches for “wine club” the details of your site appear, in the form of a search result with the URL, title and description you entered. If they then click on your listing, your account is debited the amount you have bid on that keyword.

Pay per click offers a high level of assurance that your campaign is reaching the proper target. What makes them so effective is that someone who has searched for your product is already qualified when they come to your site, which is selling the product or service they are looking for. Pay per click campaigns, however, are not perfect. Without constant monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don’t convert well for your product or services or lose out during a bidding war.

It is important that your keywords are relevant and link to the page that contains information relating to that keyword. Bidding on keywords can be expensive. An alternative strategy is to bid on related keyword phrases which no-one else is bidding on. You may then be #1 in the rankings, monopolizing the traffic for those searches and only have to pay the minimum amount per click through. Related keywords and phrases can include synonyms, incorrect spellings, alternative words and phrases, closely related words/phrases, and so on.

Then, perhaps most importantly of all, you need a ‘landing page’: (a) specific page(s) created for visitors referred from marketing campaigns to maximize conversion. Landing pages can be a series of related pages within an existing site structure or they can be a microsite, which is specifically setup for a campaign, typically with its own campaign URL - an example is Norwich Union’s (faintly annoying?) www.quotemehappy.com

There are different types of landing pages that work best depending on the campaign objectives – a landing page integrated into the sites structure or a landing page specifically created for the campaign.

Integrated pages may not work so well in terms of conversion. Bespoke landing pages tend to produce higher conversion rates but it requires more effort and maintenance. So you need to work out whether the cost of producing this type of page is offset by the potentially higher conversion rates and better campaign results.

Some simple guidelines for effective PPC are keep ads and landing pages relevant; provide enough detail for a decision; capture the audience’s imagination and their data as quickly as possible; forget the guru’s page length, graphics and menu options type arguments and FIND OUT WHAT WORKS, as in all direct marketing test, test, test.

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I remember the day my brother called. We had a six figure success selling on Ebay last year. When you do EBay you learn to spot another eBayer easily in the post office as you wait in line to send your sold goods to the winners of your auctions. Dan had become acquainted with Bryan who was doing 4 times as much as we were on eBay. They talked regularly. This particular day Bryan was explaining that he had put ad sense on his site and was making $200 a day on ad sense alone! He insisted that Dan not waste one day and try ad sense on his site.

I had read some on ad sense but discarded the importance as so much “more work” to be addressed in the next life. I was busy with 111 urls, 3 that were earning money that I was earning ALL my income from. (I work full time from my home selling real products on websites that I have to ship when they are ordered.) EBay was a new adventure, but came to a screeching halt when we ran out of the exclusive product that sold like hotcakes for 18 months.

Dan was emphatic, “Don’t let the sun go down, until you have put ad sense on your high traffic website.” As it happened one of the 111 urls was getting 3-4000 visitors a day as an information site but I had nothing to sell and was negotiating to sell the site for $10,000 in less than a week.

I made all the mistakes, column ads, flashy colors, 3 ads to the page and made $1550.00 the first month. I was shocked… I found Joel and made some changes, $1800, the next month. Then Google rustled in its cocoon. (Google does a rejuggling of sites quite often and your site may go up or down in the organic search engine that = more or less traffic to your site.) I went down to $390.00 and was very upset.

I wrote Joel, I hired an SEO to kill the traffic virus that was stealing my traffic and sending my ad sense revenue to someone else. I started on 5 of my other sites “pruning, fertilizing and watering” them to be accepted by the Google Lords, oh yeah I put the right google ads and placement on them as well. I have labored many hours to increase my sites with ad sense ads on them and make sure my high traffic site was meeting the SEO requirements. The results are not staggering. But each month my income from ad sense increases. I am back to $800 a month.

My high traffic site makes 75% of my total ad sense revenue. All my other sites combined do not equal 1/2 of the high traffic site visitors each day.

Bottom line no traffic = no ad sense revenue.

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Any webmoaster knows about Adsense and it’s ability to generate a steady, legitimate income from a website. Yet many straggling to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

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What is Google AdSense?

“Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money.”
- Google, July 2006

Through some clever java script and coding, Google matches content on sites to related ads. AdSense is a great program that allows webmasters to earn income through ad revenue by doing absolutely nothing but post content. AdSense is actually a really great program for those who maintain blogs, as blogs get updated all the time and the AdSense possibilities are almost limitless.

How to Use Google AdSense

“Google utilizes its search technology to serve ads based on website content, the user’s geographical location, and other factors.”
- Wikipedia, Google AdSense, July 2006

It’s quick and easy to sign up for Google AdSense. Simply go to the google homepage, and you’ll find everything you need to start using this program. Of course, before you can use Google AdSense you have to have a web site first! Google AdSense can actually help increase traffic to your site, because your site will get a better ranking within the Google search engine. Using feeds, Google AdSense works automatically, which means no effort at all is required on your part. By signing up and putting some code into your site, you can collect revenue for doing absolutely nothing.

“AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.”
- Wikipedia, Google AdSense, July 2006

How to Make Money from Google AdSense

“AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.”
- Google, July 2006

Google AdSense is incredibly easy to use, completely effortless on your part. Google even features helpful tools that allow you to check your daily AdSense profits. The best part of AdSense is that it costs you nothing, not even time. Once you get AdSense set up, you’re done. All you have to do is sit back and collect the profits.

“You can run Google ads on all or just some of your pages, using AdSense strategically to complement your direct sales team. You’ll pay nothing, spend little time on set-up, and have no maintenance worries. You can use AdSense for a day, a month or for however long it pleases you to make a profit-it’s your choice.”
- Google, July 2006

The more pages that have Google AdSense ads on your web site means more profits for you, because you can gain earnings on each and every page that is viewed even if you do nothing. Google AdSense can help boost the page views on your site, and of course bring a little extra income for your pockets. It’s easy to use and requires no work on your end – but it can bring in some much-needed revenue. It’s easy, it’s free to use, and you are required to do very little to bring in much-needed web traffic and extra income. So why not give Google AdSense a try?

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Google AdSense is a great way to supplement your web site’s income! So what exactly is Google AdSense? This is a program run by Google that pays you per click. You sign up for free, paste a little bit of code on your website and every time someone clicks the links on your site, you get paid a certain amount per click.

Some clicks are worth higher than others depending on the “keyword” that the ad is targetting. What does this mean? Google AdSense are “contextual based” ads, meaning that they display the links for people to click on based on the context of your website.

For example if you have a website about “tennis” then the ads Google AdSense will display will be all about tennis. So if the text on your site that Google is basing their AdSense ads on is for “tennis balls”, then the keyword phrase “tennis balls” may be paying higher per click than “tennis racket”.

Here are a few tips to get better earnings with Google AdSense:

1. Don’t make your ads look like ads! People are so “banner blind” now that they’ll skim right over your AdSense ads if you make them look too much like actual ads. By removing the background and the border of your ads and making them blend in with your own site’s background, it will help your sales tremendously!

2. Don’t click your own links! It may be tempting to earn that potential .03 for yourself but in the long run it’s not worth it! Google has ways to detect “click fraud” and you WILL get caught and you’ll forfeit all of your earnings thus far.

3. Put your ads close to your content! Don’t put your content way up at the top and then put your AdSense ads waaaay down at the bottom. You won’t get very many click throughs. Make sure your web content is actually integrated with your ads.

4. Have relevant keywords on your site! If your site is about “web site traffic” and you just keep mentioning the word “traffic” by itself, your Google AdSense ads may display ads for rush hour traffic, or traffic jams. Which has nothing to do with your website. Keep your ads relevant by giving your content good, thorough keywords.

If you just apply these simply and effective tips, you WILL see an increase in your Google AdSense revenue! While it’s best not to put all your eggs in one basket and have AdSense as your only income earner, it is definitely a good way to make a nice little supplemental income on your website!

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