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	<title>Superarticle : Article directory &#187; Branding</title>
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	<link>http://superarticle.com</link>
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		<title>The 5 Dimensions of Brand Definition in Strategic Brand Planning</title>
		<link>http://superarticle.com/business/branding/the-5-dimensions-of-brand-definition-in-strategic-brand-planning/</link>
		<comments>http://superarticle.com/business/branding/the-5-dimensions-of-brand-definition-in-strategic-brand-planning/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 19:42:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Definition Phase]]></category>
		<category><![CDATA[Next Level]]></category>

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		<description><![CDATA[ Hart Weichselbaum asked: Many companies start from humble beginnings and grow organically without any solid plans for brand development. As these companies reach a certain point in their growth, they often come to realize that, in order to break through to the next level, they must proactively define their brand. Without taking this <span style="color:#777"> . . . &#8594; Read More: <a href="http://superarticle.com/business/branding/the-5-dimensions-of-brand-definition-in-strategic-brand-planning/">The 5 Dimensions of Brand Definition in Strategic Brand Planning</a></span>


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		<title>The Layers of your Brand</title>
		<link>http://superarticle.com/business/branding/the-layers-of-your-brand/</link>
		<comments>http://superarticle.com/business/branding/the-layers-of-your-brand/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 15:12:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand Elements]]></category>
		<category><![CDATA[Brand Names]]></category>
		<category><![CDATA[Collateral]]></category>

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		<description><![CDATA[ Erin Ferree asked: Branding is a hot topic in marketing these days, but it&#8217;s defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer.Here are our definitions of some of the most important Brand Layers:Brand FoundationThe <span style="color:#777"> . . . &#8594; Read More: <a href="http://superarticle.com/business/branding/the-layers-of-your-brand/">The Layers of your Brand</a></span>


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		<title>Personal Branding Strategy: Create a Powerful Brand Using the Ancient Power of Brand Archetypes</title>
		<link>http://superarticle.com/business/branding/personal-branding-strategy-create-a-powerful-brand-using-the-ancient-power-of-brand-archetypes/</link>
		<comments>http://superarticle.com/business/branding/personal-branding-strategy-create-a-powerful-brand-using-the-ancient-power-of-brand-archetypes/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 13:21:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[John Wayne]]></category>
		<category><![CDATA[Magician]]></category>
		<category><![CDATA[Mythical Characters]]></category>

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		<description><![CDATA[ Bonita L Richter asked: Have you ever felt that the people you are marketing to don&#8217;t &#8220;get you&#8221; or understand you?Or, maybe you know you&#8217;re not communicating the &#8220;right&#8221; message to your target audience, but you&#8217;re not sure how to change your message, or what it should be.The problem in both above instances <span style="color:#777"> . . . &#8594; Read More: <a href="http://superarticle.com/business/branding/personal-branding-strategy-create-a-powerful-brand-using-the-ancient-power-of-brand-archetypes/">Personal Branding Strategy: Create a Powerful Brand Using the Ancient Power of Brand Archetypes</a></span>


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		</item>
		<item>
		<title>Brand Development &#8211; You Should Improve Your Branding</title>
		<link>http://superarticle.com/business/branding/brand-development-you-should-improve-your-branding/</link>
		<comments>http://superarticle.com/business/branding/brand-development-you-should-improve-your-branding/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 06:46:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Multitasking]]></category>
		<category><![CDATA[Substantial Risk]]></category>
		<category><![CDATA[Vital Element]]></category>

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		<description><![CDATA[ Scott White asked: It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no <span style="color:#777"> . . . &#8594; Read More: <a href="http://superarticle.com/business/branding/brand-development-you-should-improve-your-branding/">Brand Development &#8211; You Should Improve Your Branding</a></span>


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		</item>
		<item>
		<title>Reinvigorate What? Brand Health Maintenance</title>
		<link>http://superarticle.com/business/branding/reinvigorate-what-brand-health-maintenance/</link>
		<comments>http://superarticle.com/business/branding/reinvigorate-what-brand-health-maintenance/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 02:01:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand Revitalization]]></category>
		<category><![CDATA[Experiential Aspects]]></category>
		<category><![CDATA[Strong Sales]]></category>

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		<description><![CDATA[ Lainie Liberti asked: Most outward qualities of a brand are expressed through tangible assets like the company name, the product, tag lines, symbolism, iconography and even jingles. A good brand will tap into all of the senses, reminding consumers what differentiates your product from all the others. Your brand image is comprised of <span style="color:#777"> . . . &#8594; Read More: <a href="http://superarticle.com/business/branding/reinvigorate-what-brand-health-maintenance/">Reinvigorate What? Brand Health Maintenance</a></span>


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		<title>How Do Some Luxury Brands Explain Their Dna to Consumers?</title>
		<link>http://superarticle.com/business/branding/how-do-some-luxury-brands-explain-their-dna-to-consumers/</link>
		<comments>http://superarticle.com/business/branding/how-do-some-luxury-brands-explain-their-dna-to-consumers/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 20:06:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication Materials]]></category>
		<category><![CDATA[L Oreal]]></category>
		<category><![CDATA[Lvmh]]></category>

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		<description><![CDATA[ Frederic Baffou asked: Consumers are getting more and more educated and can gather information or interact with a brand from many different angles. One common feature within luxury industry is the importance of their history and values (which is summarized in the buzz word DNA) as a legitimacy driver and a point of <span style="color:#777"> . . . &#8594; Read More: <a href="http://superarticle.com/business/branding/how-do-some-luxury-brands-explain-their-dna-to-consumers/">How Do Some Luxury Brands Explain Their Dna to Consumers?</a></span>


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		</item>
		<item>
		<title>Tracking Brand ROI</title>
		<link>http://superarticle.com/business/branding/tracking-brand-roi/</link>
		<comments>http://superarticle.com/business/branding/tracking-brand-roi/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 11:51:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand Recognition]]></category>
		<category><![CDATA[Marketing Department]]></category>
		<category><![CDATA[Service Category]]></category>

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		<description><![CDATA[ Sam Miller asked: Brand ROI or Return on Investment is a measure of how much a company is able to profit from the use of a brand when marketing its products or services.A brand can be a name, design, term, or symbol that is a label of ownership. A brand can become a <span style="color:#777"> . . . &#8594; Read More: <a href="http://superarticle.com/business/branding/tracking-brand-roi/">Tracking Brand ROI</a></span>


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		<title>Brand: Unleash the power within</title>
		<link>http://superarticle.com/business/branding/brand-unleash-the-power-within/</link>
		<comments>http://superarticle.com/business/branding/brand-unleash-the-power-within/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 03:21:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Capabilities]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Promotions]]></category>

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		<description><![CDATA[ Santosh Pania asked: Branding: Unleash the power withinWhat is a Brand?Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.Creation of brand is not just creating a logo or byline statement <span style="color:#777"> . . . &#8594; Read More: <a href="http://superarticle.com/business/branding/brand-unleash-the-power-within/">Brand: Unleash the power within</a></span>


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		<title>Building Brand Loyalty Amongst Your Customers</title>
		<link>http://superarticle.com/business/branding/building-brand-loyalty-amongst-your-customers/</link>
		<comments>http://superarticle.com/business/branding/building-brand-loyalty-amongst-your-customers/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 16:18:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Core Loyalists]]></category>
		<category><![CDATA[Philip Kotler]]></category>
		<category><![CDATA[Soft Core]]></category>

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		<description><![CDATA[ jaya sinha asked: A product is a blend of multiple features which is positioned and distinguished by way of some special offering to establish it as a brand. And, if a customer is loyal towards a particular brand, it means a product has fulfilled all the requirements of a customer and satisfying a <span style="color:#777"> . . . &#8594; Read More: <a href="http://superarticle.com/business/branding/building-brand-loyalty-amongst-your-customers/">Building Brand Loyalty Amongst Your Customers</a></span>


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		<title>Sensorial Branding &#8211; the Future of Brand Building</title>
		<link>http://superarticle.com/business/branding/sensorial-branding-the-future-of-brand-building/</link>
		<comments>http://superarticle.com/business/branding/sensorial-branding-the-future-of-brand-building/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 09:57:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Loyalty Marketing]]></category>
		<category><![CDATA[Private Sphere]]></category>

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		<description><![CDATA[ Vladimir Djurovic asked: “People spend money when and where they feel good.””- Walt DisneyMost brands &#038; products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler.For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue <span style="color:#777"> . . . &#8594; Read More: <a href="http://superarticle.com/business/branding/sensorial-branding-the-future-of-brand-building/">Sensorial Branding &#8211; the Future of Brand Building</a></span>


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