Hart Weichselbaum asked: Many companies start from humble beginnings and grow organically without any solid plans for brand development. As these companies reach a certain point in their growth, they often come to realize that, in order to break through to the next level, they must proactively define their brand. Without taking this . . . → Read More: The 5 Dimensions of Brand Definition in Strategic Brand Planning
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Erin Ferree asked: Branding is a hot topic in marketing these days, but it’s defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer.Here are our definitions of some of the most important Brand Layers:Brand FoundationThe . . . → Read More: The Layers of your Brand Bonita L Richter asked: Have you ever felt that the people you are marketing to don’t “get you” or understand you?Or, maybe you know you’re not communicating the “right” message to your target audience, but you’re not sure how to change your message, or what it should be.The problem in both above instances . . . → Read More: Personal Branding Strategy: Create a Powerful Brand Using the Ancient Power of Brand Archetypes Scott White asked: It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no . . . → Read More: Brand Development – You Should Improve Your Branding Lainie Liberti asked: Most outward qualities of a brand are expressed through tangible assets like the company name, the product, tag lines, symbolism, iconography and even jingles. A good brand will tap into all of the senses, reminding consumers what differentiates your product from all the others. Your brand image is comprised of . . . → Read More: Reinvigorate What? Brand Health Maintenance Frederic Baffou asked: Consumers are getting more and more educated and can gather information or interact with a brand from many different angles. One common feature within luxury industry is the importance of their history and values (which is summarized in the buzz word DNA) as a legitimacy driver and a point of . . . → Read More: How Do Some Luxury Brands Explain Their Dna to Consumers? Sam Miller asked: Brand ROI or Return on Investment is a measure of how much a company is able to profit from the use of a brand when marketing its products or services.A brand can be a name, design, term, or symbol that is a label of ownership. A brand can become a . . . → Read More: Tracking Brand ROI Santosh Pania asked: Branding: Unleash the power withinWhat is a Brand?Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.Creation of brand is not just creating a logo or byline statement . . . → Read More: Brand: Unleash the power within |
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