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The Upside Of Online Advertising

Being a method through which many companies promote their products, online advertising has taken off quite a lot with the increase in popularity of the Internet. More and more people frequent the Internet on a regular basis and in doing so notice a plethora of advertisements for some product or another. It is a great method through which both small businesses and multinational corporations alike can market their products and as such, an abundance of these businesses integrate online advertising into their marketing tactics.

Though there is a wealth of techniques through which online advertising can be carried out, the most popular form at the present is through rich media sources. To elaborate, rich media sources include such things as Macromedia Flash and these are used to advertise a company’s product. Sometimes they may be quite simple whereas other times these ads can be a little more complex, utilizing such things as streaming video and audio to convey the message in a manner similar to a television commercial. They may appear in a variety of ways while you are browsing the Internet also. Frequently these online advertisements will materialize before the requested content on the website while other times they will scroll across the screen. Some of these online advertisements are, in fact, scaled-down adaptations of actual television commercials. These also appear frequently when you are attempting to view some media source for the Internet.

The infrastructure that is necessary for online advertising can become quite pricy if one wishes to develop an elaborate set of advertisements and as such many small businesses shy away from online aspect of marketing. However for those that can incorporate online advertising into their marketing scheme, it can become a rather beneficial tool. Not only does it permit the expansion of markets but it also allows a company the opportunity to showcase their creativity.

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The Art Of Free Event Advertising?

Jo knew that events could be advertised in the Trade Magazines linked to her company’s line of business but, as a newcomer to event organization, with a non-existent advertising budget and with no marketing expert at her elbow; where should she begin?

Some of the best advertising you can get is editorial written about your event or your company. Print media like trade journals, magazines and newspapers are often looking to fill their pages and you may have noticed that articles about companies and their activities are often surrounded by advertising for related businesses. Most print media is paid for by the advertising, so this type of article has benefits both ways. If the topic of your workshop or roadshow is a controversial, exciting or popular subject, it is more likely that an article about it will be printed however you have little control over the timing. The article might be included in any month and will be driven more by space than by your deadline.

To get an article printed, all you might have to do is lift the telephone and talk to the editorial staff of your chosen publications. If you are a persuasive person they may send someone to interview you and your colleagues. They will then write the article without further reference and the next you will see is the printed word.

Press Releases

You may be in the position where you need to contact a large number of publications to let them know about your event, you may also want to get noticed by current affairs or business programs on television and radio. To ensure consistency and as much accuracy as possible, it is worth producing a Press Release that explains what the event is all about, who it is aimed at and all of the details about venue and timing.

A press release should be produced in a certain way. It ought to be written in the third person (he, she, it and they), it should have an introductory paragraph that more or less tells the whole story, it must not extend to much more than a single page and, where possible, include quotes from specific people. Make sure the people are happy to be quoted in print and try, where possible, to use unambiguous wording to avoid embarrassment. The release should finish with the contact details of the person to be approached if further information is needed.

A good journalist can produce a 750 word article from a well written press release without any reference back to the company. Some trade publications devote several pages to listings of industry specific events. Your press release will, at least, improve your chances of being included in those lists.

Producing a press release and Emailing or posting it is only the beginning of your promotional activity. Follow up with as many phone calls as you can program in to get your story to the top of the pile as often as possible.

Jo was amazed at how easy it was to compile a press release by getting ideas from everyone involved in the event. She pulled them together in one document and circulated copies to every relevant magazine, paper and even local radio. The response was surprising; local and national newspapers picked up the story, one television production company has even signed them up for a documentary show. Starting from a situation where Jo thought no sane person would be interested in their event, the publicity seemed to take on a life of its own and they were soon booking repeat sessions to meet the demand.

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Promote With Postcards

Postcards have been consistently one of the more popular collectibles and used as promotional materials. More and more business owners are turning to color postcards as a good way of promoting their products and services. This is simply because postcards don

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Subliminal Advertising - How To Use It

Some of us scoff at subliminal advertising techniques. We like to think our minds are entirely logical and immune to the influence of others. This just isn’t true, as any good salesman knows. After studying the subject for some time, I have come to accept that I will not just buy things, but I will be “sold” things, even by way of subliminal techniques.

What I CAN do is learn the techniques that are used on me. Then, if I want to, I can use them too, when I believe it is ethical to do so. More importantly, I can protect myself from these techniques, or at least be sold the RIGHT things. Want to do the same? Would you like to learn a few subliminal advertising techniques? Start with the following sales pitch:

“Does public speaking make you nervous? What if it was easy? Imagine standing at the podium, knowing exactly what to say to make them love you. Wouldn’t that feel great? Just apply our simple methods, and you’ll have that power. Use the form below to order right now.”

Okay, let’s dissect the sales pitch, sentence-by-sentence.

Sentence #1 : Does public speaking make you nervous? This gets the reader to say yes, which is habit forming. Getting a prospect to say yes is a classic old technique that still works. It also introduces the problem, for which the solution is coming.

Sentence #2 : What if it was easy? This suggests the possibility of a solution, creating hope and anticipation in the reader.

Sentence #3 : “Imagine standing at the podium, knowing exactly what to say to make them love you.” The word “imagine,” gets the reader to do just that. Helping a prospect to create a scene in their mind creates desire for that scene to be reality, and creates good feelings too.

Sentence #4 : Wouldn’t that feel great? This suggests a positive emotion and gets another yes. Questions involve a prospect more, and it is better to suggest an emotional state (by asking) than to tell a person how to feel.

Sentence #5 : Just apply our simple methods, and you’ll have that power. The “and” is used to infer cause and effect (you’ll have the power because you used our product). This is subtle way of getting the reader to accept the benefits of a product uncritically.

Sentence #6 : Use the form below to order right now. The last line directs the reader with “Use the form below.” The “order right now” is called an “embedded command,” because putting it in italics subtly draws attention to it, and influences a prospect without him noticing consciously.

This simple paragraph uses many so-called “hypnotic sales techniques.” The idea is that by using the right words and techniques, you can put a person into a kind of “buying trance,” in which they are much more receptive to your offer. Do these techniques work?

When I first learned about them, I used them to rewrite the subscription page for the Brain Power Newsletter. A free newsletter may be an easy sell anyhow, but I immediately started to get four times as many subscribers from the same traffic.

This is powerful stuff. Four times the response? I was either the worst copy writer prior to my changes, or these techniques really work. And I was only using a few of the dozens of subliminal advertising techniques available.

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The four sins of advertising

Advertising is a very precise science. It finds its bases in many different fields including copywriting, psychology and even math. In recent decades, we have observed a slow but steady beautification of advertising.

For marketing experts this can work. For less savvy advertisers, it is a huge pitfall that draws attention away from the much more important aspects of a successful selling proposition. Faulty advertising costs its makers billions of dollars a year, and almost all are guilty of it, even the huge corporations.

You will see many of today

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4 Steps to Unbeatable Advertising

1. Negotiate
Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do it? They’re not afraid to ask for an extra discount.

Yep, don’t sell yourself short because you didn’t ASK the next time your advertising rep makes an appearance! Even if you’re already getting a discount, ask for a bigger one. You have not…because you ask not.

2. Trim
Bigger is always better…or is it? When it comes to advertising, don’t be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn’t mean you’ll be trimming the results!

3. Exploit the Freebies
What’s the difference between advertising and publicity? …who’s doing the talking. Yeah, when you sell yourself, it’s advertising. When someone else is selling you, it’s publicity…and it generates credibility and interest that you don’t want to miss out on.

Think about the different ways you can get your business in the spotlight. Do you have some news

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